Tracey Schroeder spearheaded a visibility-building campaign for the University of Chicago Graham School, utilizing outdoor advertising and rolling stock (bus/train) campaigns. The campaign featured bold, eye-catching visuals and strategic messaging designed to capture the attention of commuters and pedestrians. Schroeder worked closely with the creative team to ensure the ads aligned with the school's brand while showcasing key academic offerings. By placing ads on high-traffic routes and optimizing design for maximum visibility, the campaign significantly increased the school’s public presence and broadened its reach to a diverse audience.